Project Overview
As the lead designer for Sahaj Software's rebranding initiative, my primary role was to revamp the visual identity and communication strategy for the software engineering company
Objective
The main goal was to create a modern and cohesive brand image that reflects Sahaj Software's expertise in developing customized software and data engineering solutions while fostering a sense of collaboration and creativity.
Process
Research and Discovery: Conducted a thorough analysis of the industry, competitors, and Sahaj Software's unique selling propositions to understand the brand's positioning.
Conceptualization: Brainstormed and conceptualized a new brand design centred around the theme of collaboration and innovation. This concept was named "Together We Create."
Visual Elements: Redesigned the logo to symbolize unity and synergy, carefully selecting colours, typography, and iconography to convey a modern and tech-savvy feel.
Brand Tone and Identity: Developed a comprehensive brand book outlining the tone of communication, visual guidelines, and corporate identity standards. The brand book served as a roadmap for consistent brand representation.
Execution
Implemented the new brand elements across various touchpoints, including digital and print collateral, marketing collateral, presentation design, iconography, and office branding, ensuring a seamless transition from the old to the new.
Outcome
The rebranding effort successfully transformed Sahaj Software's image, positioning them as a forward-thinking and collaborative force in the software engineering landscape. The "Together We Create" ethos resonated well with the target audience, fostering a sense of partnership and innovation.
Result
The refreshed brand not only garnered positive feedback from stakeholders but also contributed to increased brand recognition and client engagement. Sahaj Software now stands out as a dynamic and reliable player in the competitive software engineering market.
Together We Create
Crafted from a variety of ideas, driven by curiosity, and grounded in trust and respect for one another.
The Sahaj logo is a visual representation of collaboration and innovation. Each shape symbolizes a unique idea, varying in form and size, reflecting the diverse concepts that fuel creativity. The seamless integration of these shapes signifies unity, propelled by curiosity, moving forward collectively.
The interlocking elements not only form the Sahaj logo but also embody trust and mutual respect, key values within the company. Together, these shapes harmonize to create a dynamic and meaningful visual identity for Sahaj Software.
